Measure your trade show success with visitor surveys
Every year, large numbers of companies attend trade fairs to present their portfolio and establish new contacts. They effectively use these as an opportunity to acquire new customers through face-to-face contact. Trade fairs serve primarily as a sales tool, which is still one of the most popular building blocks in many companies’ marketing mixes.
But how do organizers and exhibitors know if their trade fair appearance was a success? Did the visitors like the content? What did they enjoy the most? Where is there room for improvement? These are all questions which are extremely important both during and after the trade fair, and which are most often answered via visitor surveys.
Online questionnaires show fair success
An increasing number of online tools are slowly replacing paper & pencil questionnaires, as digital surveys allow for a much quicker analysis of results. Feedback submitted by fair visitors and exhibitors can be evaluated in real-time and be used immediately for optimization purposes. Thanks to these advantages, more and more trade fair organizers are relying on online questionnaires for faster, more effective results.
Trade show analysis via opinion polls with Feedbackstr
A trade show analysis can provide valuable information for measuring success. Knowing what visitors and exhibitors would change/improve can effectively improve the success of trade shows. Fair organizers can make good use of analysis results for their own benefit and that of their team.
Trade show analysis with Feedbackstr:
1. Briefings with fair organizers
2. Set-up of online questionnaires
Creation of a questionnaire and implementation of appropriate marketing materials including QR codes. These can be printed on posters, flyers, or displays to be used at the fair.
Create an online questionnaire for use at the trade fair.
3. Completion of questionnaires
Online questionnaires can be completed by visitors via terminal tablets or with the help of one of our promoters using a tablet. Paper materials, such as flyers, also provide visitors with the possibility to complete the questionnaire. All they have to do is scan the QR code or enter the short link into a browser on their smart phone or desktop PC.
4. Retrieval of survey results in real-time via Feedbackstr
5. Opportunities for improvement throughout the show
6. Documentation of the analysis can be downloaded in a report (screenshot)
Feedbackstr at GMIC San Francisco
The GMIC San Francisco trade fair took place from 22nd to 23rd of October, 2013.
GMIC is Silicon Valley’s largest mobile internet conference and attracts over 10,000 mobile executives, entrepreneurs, developers, and investors from across the globe at the Moscone Center in San Francisco. Feedbackstr took part in the trade fair by presenting its portfolio.
Make your trade fair a success with online questionnaires. Let Feedbackstr support your next trade show appearance.