Company

The International Data Group, or IDG for short, is the world’s leading technology media, events, and research company. Although its roots are in Boston, Massachusetts, the IDG is present all over the world and boasts an audience of over 280 million technology buyers in 97 different countries, one of which is Vietnam.

Challenge

IDG needed Feedbackstr to provide them with ready-to-use surveys for three separate events and to assist them during the transition from outdated pencil & paper surveys to digital customer satisfaction surveys. In addition, the media giant required experienced hostesses for each of their events to help participants fill out the survey via tablet. All of these factors were important to result in an increase in the participation rate and effectivity of the surveys.

Solution

The latest event Feedbackstr covered for the IDG was the Banking Vietnam 2014 conference in May. The conference is organized by the State Bank of Vietnam, Information Technology Department of the Bank (ITDB), and IDG Vietnam and has become a renowned event among the banker’s community in Vietnam. The conference is held to provide attendees with the latest insights into the Banking and IT industry. Since this special conference is extremely popular, the organizers decided to start gathering feedback from their guests to figure out why and to make sure it stays that way. The organizers specifically wanted to collect more guest comments. Feedbackstr enabled the organizers to gather 135 responses from their guests, many of which included high-quality comments. The responses were either gathered through hostesses with tablets or through the QR codes/links printed on paper materials. The high participation rate shows the success of Feedbackstr’s implementation.

The Security World 2014 conference focused on cutting-edge products and solutions in the security industry and looked at the latest technology trends of 2014. The following pressing topics were discussed: information security, mobile device management policies, the mitigation of security threats, and the integration of security and risk management solutions into corporations. The 400 conference attendees and 150 exhibition visitors were impressed by 15 conference sponsors, 11 speakers, and had 7 booths to visit. Since Security World is an annual event, the organizers required important feedback in order to improve the years to come and retain those guests. 35% of the guests which attended Security World submitted valuable feedback via tablets and QR codes.

The Korea ICT Day 2013 exposition was successfully held in Hanoi and concentrated on the theme of “Solutions for Banking & Finance.” The exposition was held as an opportunity to share new concepts and present innovative technology from Korean corporations, all of which are thought to optimize banking and financial operations. Moreover, the conference addressed the current key issues which all leading bankers, financial experts, and IT consultants must focus on to improve banking governance and expand operational capabilities. Multiple medias were used to draw attention to the Korea Day’s survey, including tablets and QR codes. 40% of the overall number of guests submitted their feedback on the event, supplying the IDG with useful information and suggestions for improvement.

Results

IDG Vietnam greatly values their visitors’ opinions, as they are imperative for measuring the success of their expositions and for the continuous improvement of events. Feedbackstr is proud to assist IDG in achieving their goal of better guest insight. The digital surveying methods increased the company’s response rate, providing them with more feedback then ever before to keep visitors coming back.